A Personalized, Hands-On B2B Lead Generation Expert

Experience: In the last 23 years, I have scaled revenue for hundreds of companies as a Paid Ads Manager and Fractional Digital CMO.

Me VS Agencies: I work with only a few clients at a time to ensure the best results. Marketing managers at agencies work with over 30 clients and the best mangers work with the largest budgets. Unless you have a large budget (over $300k/m), you will most likely work with a junior “account manager” which is not what you want.

b2b lead Generation.

Generating qualified leads can be challenging with Google Ads and Facebook Ads.

A high percentage of B2B leads are unqualified. Why?

Are you counting a form-fill as a conversion?

Major ad platforms such as Google Ads and Facebook Ads have very advanced algorithms to find the right users for your business. They find leads based on the data you provide.

So if you tell Google Ads that all of the spam and unqualified leads coming through your lead forms are conversions, it will get more garbage leads.

Garbage in. Garbage out.

The secret is to only tell Google Ads or Facebook which conversions are qualified leads and their smart AI bidding algorithms will get you more leads similar to your qualified leads.

This generates more qualified leads which drive down CPA allowing you to scale…

the Results.

$14M

Increase In Sales

By using a multi-channel strategy with Google Shopping as the main prospecting channel, I increased overall revenue by over $14 million.

3.3M

Video Ad Views

Generated over 3.3 million video videos in just a few months for an ecommerce company. The campaigns generated a positive ROI with hundreds of thousands of dollars in revenue.

5X

Increase in Leads

Using Google Display Ads as the main source of new visitors for a B2B company, I increase leads from 80 leads per month to over 400 leads per month.

$4M

Increase in Sales

Using Google Shopping as the main marketing channel, I generated over $4,000,000 additional sales. The total sales growth originated from Google Shopping and not from additional branding or social.

10X

CPA with Video

Video advertising has massive potential, but many companies can’t scale due to poor video ads. I helped produce a new video which decreased from over $1000 to just $101 CPA allowing us to scale a multi-million dollar video campaign.

$0 to $2M

B2B Startup

Using a multi-channel marketing strategy, I helped a B2B startup generate $250,000 in monthly revenue within their first 12 months of business. Now they have some of the largest brands in the world as customers.

426%

Increase in Sales

I doubled sales for a client, but they decided to replace me with one of the largest marketing agencies. Their sales dropped by 56%! They hired me again and I got everything back on track and grew sales by 426%. This company has been with me for a decade now and we continue to hit record sales.

729%

Increase in Sales

Total sales increased by 729% by implementing a marketing strategy focusing on Google Shopping as the main prospecting channel. This generated millions in additional revenue. The total sales growth originated from Google Ads and not from additional branding or social.

67%

Increase in 2 Months

I was hired to improve sales for Axel Glade. After just two months of optimizing campaigns and creative assets, revenue increased 67%.

the Services.

  • Marketing Strategy – Campaign audits, audience building, ad messaging, email marketing, creative strategy, budget allocation and more.
  • Paid Ads Management – Google Ads, Meta Ads, LinkedIn Ads, YouTube, direct media buys & more
  • Fractional CMO – I am available as a Fractional CMO for companies with revenue from $5 mil to $50 mil. I can add the most value to companies that rely 100% on digital marketing for revenue. (only 1 spot available)
  • Marketing Audit – Discover issues and develop solutions to drive more revenue and profit.
  • Video Marketing – Planning for creatives, hooks, scripts, audience targeting and ad buying.
  • Lead Generation – Impactful lead generation funnels for B2B companies

the Strategist.

Who is Joe Vlcek?

I have been an online entrepreneur since 1999. In 2010, I started the digital marketing agency, Prodigal Solutions, to help companies scale. Now, rather than manage a large agency, I have downsized so I can work one-on-one with clients as a Marketing Strategist.

In the last 23 years, I have scaled revenue for hundreds of companies as a Paid Ads Manager and Fractional CMO. My main specialty is digital performance marketing for eCommerce, B2B, SaaS and Services. I don’t outsource and directly manage large million-dollar ad budgets in Google Ads, YouTube, Facebook Ads and other top ad platforms.

the Clients.

Just a few companies I have worked with…

let’s Talk.

they Say.

A few words from my clients.

“Hire my man Joe. Dude’s going to make you money.”
Michael – Founder of Fit Tea

“Hey we are booked so far out right now. Can we throttle down?”
Sam – Owner of Common Ground Tree Service

“Highly experienced and professional. Will definitely hire again for future projects.”
Ayal – Co-Founder of Particle

“Joe is responsive, helpful and plans ahead. I highly recommend working with him”
Wayne – Founder of Xerillion

“Joe was fantastic to work with. Smart. Invested. Delivered thorough and thoughtful work (strategic marketing recommendations for a new business model) that exceeded my expectations. Highly recommend.”
Monica – Founder of GuGuGuru

great to work with and would recommend.”
Brandon – Owner of Zorpro Security

“Knowledgeable and effective ecommerce PPC guy, was able to contribute to growth our topline revenue.”
7 Figure DTC Brand Featured on Shark Tank